Think about the last time you watched a major event. Maybe it was a championship game. A season finale. A presidential debate. An award show. A live concert. Now think about how you experienced it. Chances are, you weren't watching alone. Even if you were sitting by yourself, you were probably checking social media, texting friends, reading reactions, or sharing your own thoughts in real time. The experience wasn't just about watching the event—it was about participating in t